What makes a good web site?
And, why is it that people stay on some sites… while on other sites, they click off quickly!
Recently, that’s probably one of the most asked questions I get by almost everyone I speak to about marketing and advertising. So lets explore. What are the essential characteristics of a great web site? What is it about a particular site that makes you stay awhile after you first visit it? So, the basic question is… “what is it that makes you stay?”
Is it flashy graphics? Sure, an interesting, provocative web page demands attention.
Does being upbeat and humorous help? Yes definitely! Most people respond to a smile, something happy and positive…after all, everyone likes to feel good. However, the fundamental attributes that make a site work well are a lot more ambiguous. Some are crafty marketing concepts and revelations, but most fundamental elements are just plain common sense. So let’s list “4” of the top essential elements needed for an effective, well viewed, well organized site.
1. SIMPLICITY. Keep your site simple. The main reason that people use the internet is to receive information. And they want to get that information quickly and easily! They do not want to work hard searching for that info.
2. GET YOUR AUDIENCE INTERESTED IN VIEWING YOUR SITE. From the start, get your audience engaged with your site, and try as hard as you can to get them to interact with the site. Because if you can effectively involve and entice the user’s interest, you will keep them on your site. One of the best ways I know to achieve this particular goal is to have a visually interesting and compelling intro to your site. Just be careful not to make it too long… but DO MAKE IT INTERESTING! It’s your intro or home page that sets the stage and determines their attitude towards your site. Will they stay with you or will they lose interest and click off to somewhere else? Your basic first impression. And as we all know, you only get one chance to make that first impression work.
“PEOPLE WANT TOGET THEIR INFORMATION QUICKL YAND EASILY! THEY DO NOT WANTTO WORK HARD SEARCHING FOR IT!”
3. YOUR HOMEPAGE IS YOUR PERSONA. I can’t emphasize enough how important it is that your homepage clearly lays out these 3 vital components:
- What’s on your site – The information you have to offer!
- How to find it – DO NOT MAKE THE VIEWER SEARCH FOR THE INFORMATION! I like to BRING THE INFORMATION TO THEM. Easily and simply! Research has determined that users don’t want to scroll!
- Your contact information – So they can easily call, email or visit you!
NOTE! A common homepage mistake is to write too much! Most people don’t read web sites – they scan them. Design your homepage with easily understandable segments or buttons, so your visitors are able to quickly access the information they want from your site. In other words, allow them to link to more detailed content on separate pages. And… these pages should be written so that they appeal both to your viewers and the search engines. You need to include your keywords and phrases so that the search engines’ spiders detect the high relevance of your site to the keywords you’ve identified as important in your market.
“GET YOUR VIEWER INVOLVED, GET THEM TO INTERACT AND ENTICE THEIR INTEREST! THIS WILL KEEP THEM ON YOUR SITE!”
4. YOUR WEB SITE SHOULD BE YOUR BEST SALESPERSON. After all, that’s what a web site is – your 24 hour, 7 days a week salesperson… and as such, they should be planned, designed, arranged and organized to:
- Grab attention
- Stir emotions
- Build interest
- Engage the viewer and get them involved
- Establish credibility and trust
- Inspire the viewer to take action.
Now, the above are probably the “4” most important components that you must consider in developing a successful web site that will achieve the goals you set. Having said that… we still have not touched on many other attributes that are just as necessary to develop that effective web site you desire, such as: • credible, original content • organization • how to meet your goals • easy navigation • and keeping the viewer engaged, to name a few.
If you have any questions on how to better create an affective, impactful web site, please email me at firstname.lastname@example.org or call me. I’ll be more than happy to discuss what I know about web sites.