In Most Cases, It’s Not What You Say… It’s What You Don’t Say That Really Matters. The above statement really goes against almost everything I learned and was taught as a student studying Marketing… however, to me, it speaks volumes as a golden rule – after practicing my trade of advertising, marketing, and communicating for over 30 years. So let’s get a little dry for a moment and academically define “MARKETING”
Basically, we view marketing as a range of projects, messages and ventures all involved in making sure that we meet the needs of our targeted customers and/or clients… and, that we are getting a positive response and value in return. So, in order to achieve this goal, we spend an incredible amount of time, energy, research, and money trying to determine (1) what their needs are… (2) what we need to do in order to meet those needs… (3) what the customers’ preferences are… (4) what the competitors are doing… and (5) what pricing, promotions, or sales should we use.